Board roles and responsibilities

The management of a Rotary Club is the responsibility of the Board. The Board should ensure that the Club:

    • meets the requirements of Rotary International
    • is compliance with proper governance including:
      •  an up to date Constitution and Bylaws
      • requirements to ensure members are covered by insurance when undertaking Rotary functions (including risk assessment)
      • meeting the requirements of Child Protection guidelines
    • conducts meetings and relays information to members

4. Club committees

4.3. Public image

Your role as club public image committee chair is to create and implement a plan to tell Rotary’s story to the public, and to promote the club’s projects and activities:

    • Attend your district public image seminar.
    • Develop a public image plan, then set and achieve public image goals.
    • Promote club activities and projects among club members, local media outlets, and members of your community.
    • Use the resources in the Brand Center to enhance Rotary’s public image.
    • Make sure club communications follow Rotary’s guidelines for voice and visual identity.
    • Use the People of Action campaign materials to increase public understanding of Rotary and drive engagement in your community.
    • Enhance projects and activities to make them more appealing to the media.

Possible subcommittees

    • media relations
    • advertising and marketing
    • web and social media

Resources
Job description

Learning centre
Get ready: Club Public Image Committee