Social media is part of our everyday lives, both personally and professionally. To stay connected with your members and community, you need more than a club website; you need a social media presence too.
Creating your content plan
- Research and trends show that when it comes to social media, people engage with visual content (videos, photos, infographics).
- Show your club in action: helping in the community, networking, and socialising.
Building a content calendar
- A content calendar will keep you organized and help ensure that your social media content is always fresh and accurate. Use your calendar to coordinate communication across all of your promotional channels, including social media, email, public relations, websites, and newsletters.
- You might want your calendar to include special Rotary events, like the Rotary International Convention and World Polio Day, along with United Nations observances.