Rotary branding and themes
2. Importance of Marketing and Public Image
2.1. Why is it important?
A brand is important because apart from a logo it is also a perception, an emotional connection, a promise and a distinct concept. To learn more about the Rotary Brand go to the My Rotary Learning Centre and search for the the short course on 'The Rotary Brand'. This is a great resource and urge you to complete the course. Please note: You need to be logged into MyRotary to access the Learning Centre.
Gina Growden, Rotary Public Image Coordinator for Australia
You may also like to listen to a recent webinar by Gina Growden. With Gina is Andrew Best, Supervisor, Club and District Support Rotary International. Gina and Andrew are also available for any questions you may have on the Rotary Brand.