Analysing the results of your survey: Members

3. Members

Clubs that have deficiencies in membership are at risk of becoming outdated, dull, and less valuable to their members and community. Fortunately, there are many tools available that are proven to give results. Look at the boxes left unchecked and consider implementing those suggestions as well as these:

Problem area	Solutions
Member diversity	Take action to diversify your club using Diversifying Your Club: A Member Diversity Assessment
Professional diversity	Make your club a microcosm of your community with Representing Your Community’s Professions: A Classification Assessment
Stagnant or declining membership	Create a membership development plan with Strengthening Your Membership. Connect to Membership Leads assigned to your club using How to manage Membership Leads (for Clubs) and resources for prospective members Target prospective members using this exercise. Show members how to propose new members to their own club and explain that they can refer qualified prospects to other clubs.
Members leaving	Start with the Member Satisfaction Survey to enhance current members’ experience. Learn and act on trends using the Retention Assessment and Analysis Use the Exit Survey to understand why members resign. Let resigning members know they can rejoin or change clubs when they are ready.
Orientation and Rotary knowledge	Offer new member orientation, leadership development, and ongoing learning opportunities with Rotary’s Learning Center.