Analysing the results of your survey

4. Image

Clubs that don’t have a visible presence in their community are at risk of minimizing their impact or being perceived asirrelevant. Rotary has resources that can help. Look at the boxes left unchecked and consider implementing those suggestions as well as theses:

Problem area	Solutions
Community awareness	Use the resources in Rotary’s Media Centre and use them in your community’s media. Plan events to raise community awareness of Rotary. Use the events guide in Rotary’s Brand Centre.
Outdated materials	Find customizable club brochures and membership materials on Rotary’s Brand Center. Follow the Voice and Visual Identity Guidelines in any materials your club creates. Use Rotary Images and Rotary videos, as well as images of your members, in your materials.
Online presence	Find a tech-savvy member to create and manage your club website and social media pages. Take the social media course in the Learning Center. Use Rotary Images (in the Brand Center) and Rotary videos, as well as images and videos of your own members. Share your projects on Rotary Showcase
Marketing expertise	Find tips on Public Relations on My Rotary Recruit professionals with marketing expertise using ideas Build your own social media expertise using the Quick Start Guide to Social Media in Rotary’s Brand Center.