Examples of using social media
Diving In to Social Media
Paul didn’t know much about social media, but when it came time to publicize his club’s global “swimarathon,” he dove right in. Using a combination of social media tools, Paul got over 200 Rotary clubs on six continents to join the marathon, raised more than $100,000 for polio eradication, and attracted 16 new members.
Susanne Rea saw how social media propelled an event to raise money for polio eradication, and figured she could use the same tools to encourage Rotary clubs around the world to hold similar fundraising meals. To date, clubs and districts have raised over $1 million for Rotary's polio eradication campaign through more than 600 dining events.
The club has partnered with PORSALEU, a local charity that provides a place for leukemia patients and their families to stay close to the hospital when they travel to the city for treatment. They held their first fundraiser during the World Cup, auctioning off a jersey signed by Uruguayan footballer Cristian Rodríguez -- through social media. And they're planning a Rotary award night to recognize and encourage humanitarian service, which they are calling the "Golden Wheel."
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