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7.1. Rotary as a brand

A brand is more than a logo. Rotary’s brand is much bigger than its wheel. It’s a perception: it’s how others think about us, not just how we see ourselves.  The following guidelines are really handy when developing promotional materials. Identity at a glance

When mentioning the Rotary brand, we are referring to the basic qualities and goals that unite all Rotary clubs and districts — it’s what we offer people who partner with us, join a club, or participate in our programs and projects. Our brand reflects our identity, our vision, and our essence, as well as our values. It represents our unique culture and our approach to creating lasting, positive change.

People’s perception of Rotary comes from their experiences with our clubs and programs, along with the stories we tell and the images we share. Compelling, consistent brand communications — together with a great experience — can strengthen our brand and help us engage and attract more members, donors, and partners.

If you are unsure always ask for advice and assistance. For example your Assistant Governor.