Board roles and responsibilities

4.3. Public image

Your role as club public image committee chair is to create and implement a plan to tell Rotary’s story to the public, and to promote the club’s projects and activities:

• Attend your district public image seminar.
• Develop a public image plan, then set and achieve public image goals.
• Promote club activities and projects among club members, local media outlets and members of your community.
• Use the resources in the Brand Centre to enhance Rotary’s public image.
• Make sure club communications follow Rotary’s guidelines for voice and visual identity.
• Use the People of Action campaign materials to increase public understanding of Rotary and drive engagement in your community.
• Enhance projects and activities to make them more appealing to the media.

Possible subcommittees

• media relations
• advertising and marketing
• web and social media

Resources

Learning centre